ProVia Announces Two Key Promotions on Leadership Team

Phil Wengerd is stepping into the role of Vice President of Innovation and Strategy and will lead ProVia’s newly created Innovation Team. This team will be responsible for identifying, developing, and launching new products and services, along with building and growing innovation capabilities that support ProVia’s position as a leader in home exterior solutions.

Previously Phil held the position of Vice President of Market Strategies for ProVia and has served more than 35 years with the company.

Brian Miller, President & CEO of ProVia, stated, “Phil’s gifts, skillset, and decades of experience at ProVia make him the perfect person to jumpstart our new Innovation Team. ProVia’s value of Continuous Improvement states, ‘We have a relentless discomfort with the status quo.’ This exciting new endeavor will undoubtedly launch us into a new frontier of building products innovation, that will further position ProVia as the premier building products manufacturer, providing unmatched quality and service.”

Jake Calhoun is being promoted to Vice President of Marketing and will lead the Product Management and Creative and Design teams along with product marketing, content development, social media, advertising, public relations, and oversight of the ProVia brand and positioning in the marketplace. Jake joined ProVia in 2021 as Group Product Manager before being promoted to Director of Product Marketing, then to his current role as Executive Director of Marketing in 2023.

Jake has an extensive marketing background with two nationally recognized food companies. Prior to joining ProVia he served as Director of Brand Strategy for Jif Peanut Butter at the J.M. Smucker Company. Prior roles that Jake held at Smucker include Sr. Brand Manager of K-Cups and Director of Marketing for Smucker Natural Foods. Before working at Smucker, Jake gained experience in marketing, consumer research, and sales at Hormel Foods.

According to Brian Miller, President & CEO of ProVia, “Jake came to ProVia with a wealth of experience with major consumer brands, and quickly proved to be an expert marketer and professional leader. During his tenure with ProVia to-date he has expanded the capabilities of and grown our marketing team substantially. We look forward to his continued leadership as he moves forward in evolving our strategic marketing programs to support company growth.”